Simplicissimus: Warum Logos immer simpler werden | Video der Sendung vom 14.04.2021 18:00 Uhr (14.4.2021) mit Untertitel

Logos werden seit Jahren immer simpler. Zu simpel? Zu c l e a n? Und warum eigentlich? Eine Exkursion. Unser Instagram-Account: https://www.instagram.com/simplicissimusyt @simplicissimusyt Unser Kanal gehört zu funk, dem Netzwerk von ARD und ZDF. Weitere Infos: Youtube: http://www.youtube.com/funkofficial funk Web-App: https://go.funk.net funk bei Facebook: http://www.facebook.com/funk Impressum: https://go.funk.net/impressum Quellen: [1] Know your meme - Oversimplified Logo https://knowyourmeme.com/memes/firefox-minimalist-logo [2] Just Creative - Logo Design Trends 2021 (2020) https://justcreative.com/logo-design-trends-2021/ [3] Campaign US - ‘Your new logo is cold and lifeless’: Consumers outraged after Petco removes cat and dog from logo (2020) https://www.campaignlive.com/article/your-new-logo-cold-lifeless-consumers-outraged-petco-removes-cat-dog-logo/1702764 [4] Under Consideration - Pringle and Ready to Mingle (2020) https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_pringles.php [5] Under Consideration - Nice Shield Bruh https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warner_bros_by_pentagram.php [6] Velvet Shark - Why do so many brands change their logos and look like everyone else? https://velvetshark.com/articles/why-do-brands-change-their-logos-and-look-like-everyone-else [7] Intel - Intel Brand and Visual Identity https://www.intel.com/content/www/us/en/company-overview/visual-brand-identity.html [8] Scottsmoker - The Finals Logo Reimagined (2020) https://www.scottsmoker.com/nba-finals-logo [9] Harvard Business Review - A Study of 597 Logos Shows Which Kind Is Most Effective (2019) https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective [10] Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity (2019) https://journals.sagepub.com/doi/abs/10.1177/0022243719845000?journalCode=mrja https://westminsterresearch.westminster.ac.uk/download/49743b78fd5f830feb348b96fe6d6cf4817369aefd66025002a7342999530f5a/449749/Manuscript%20JMR.17.0241.R3.pdf [11] Better Marketing - Why Minimalist Logos Are the Best for Big Business (2020) https://bettermarketing.pub/why-minimalist-logos-are-the-best-for-big-business-f9417a1bbafd [12] CB Creative Bloq - The 10 best logos of all time (2021) https://www.creativebloq.com/features/best-logos/10 [13] How to build a brand - 8 Benefits of Simple Logo Design (2014) https://howtobuildabrand.org/branding/8-benefits-simple-logo-design/#:~:text=A%20simple%20logo%20is%20not,it%20with%20too%20many%20messages [14] Shutterstock - A new logo trend, termed “blanding,” features a mass-simplification of identity design. Discover how this minimalist approach to design can impact your brand. https://www.shutterstock.com/blog/blanding-logo-design [15] 99designs - Minimalism in logo design (2017) h...